To celebrate the announcement of a new location for the Kardashian-sister owned DASH boutique here in WeHo, it has been announced that Sunday, April 1 will be declared ‘Kardashian Day’ in the City of West Hollywood.
“We are thrilled and honored that the Kardashian sisters are officially becoming part of the West Hollywood community,” said a spokesperson at West Hollywood City Hall. “We hope that the presence of the DASH boutique will bring more paparazzi and publicity to this section of Melrose.”
DASH will be opening at 8420 Melrose Avenue, near Melrose Place, in the former Faith Connexion space. The location is just over 2,000 square feet, according to the real estate listing. Nearby neighbors include world class names such as Helmut Lang, Marc Jacobs and Diane von Furstenberg.
To accommodate the filming of the Kardashian reality shows, eight curbside public parking spaces will be removed from in front of the store to provide cameras with unobstructed filming angles. Special parking permits will be issued for that space to help facilitate the comings and goings of the sisters.
“We especially want to make it easy for Kim,” said the spokesperson at City Hall.
The original DASH store opened in 2006 in Calabasas. Additional stores were later opened in New York and Miami. The West Hollywood store will apparently be a relocation of the Calabasas location.
“We had our store since before we had a TV show. Fashion has always been number one, and we will always continue to focus on our store,” said Kim Kardashian to Women’s Wear Daily. “If we have a better location, we will have better sales. I don’t think our location was really ideal.”
On the Web
- Kardashians’ Dash Shop Coming to Melrose Avenue – Women’s Wear Daily
- Confirmed: Kardashians Moving Dash to Melrose Ave in WeHo – Racked LA
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