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Prizma with 169 Apartments Completed on La Brea and Willoughby



LOS ANGELES — CIM Group has completed construction of Prizma, a 169-unit, seven-story apartment building prominently located on the northeast corner of La Brea Blvd. and Willoughby Avenue in Hollywood’s Media District.

The building features approximately 33,000 square feet of ground floor retail served by separate public parking and elevators for easy accessibility.

Prizma is designed around a park-like central courtyard that provides residents an outdoor retreat with fire pits, outdoor game area, a 3,000-square-foot pool and deck with barbeque area and ample seating.

Two additional rooftop Wi-Fi-enabled communal outdoor areas with city views from the Hollywood Hills to the downtown skyline include outdoor televisions and a comfortable seating areas with fire pits.

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Residences are a mix of studios, one- and two-bedroom floorplans as well as bi-level units, and are equipped with stainless steel kitchen appliances, in-unit washer and dryer and Nest thermostats and electronic door locks offering optional keyless smartphone enabled access for connected living.

Modern finishes such as hardwood floors and sleek tile bathrooms enhance the stylish units that are awash with natural light from floor-to-ceiling operable windows. Embracing the indoor/outdoor California lifestyle, most units offer a balcony or terrace.

Prizma also features a 24-hour attendant, a fitness center equipped with Life Fitness cardio, cable motion, and free weight machines, a WiFi-enabled co-working office area and an indoor-outdoor lounge.

Located in a vibrant and evolving area of Los Angeles bordering on West Hollywood, Prizma is well-positioned in a walkable neighborhood with an array of nearby shopping and dining options, and an emerging hub for culture and the arts.

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It is a thriving area for business, particularly entertainment and creative industries drawn to the variety of contemporary office options including 953 Sycamore and The Lot, a CIM-owned creative studio campus just blocks away.

CIM Group is a long-time owner and operator of commercial real estate throughout Los Angeles, The company’s broad experience in owning, developing and operating multifamily and retail properties ensures delivering mixed residential and retail uses to Hollywood and neighboring communities.

Author: Carol Kay

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