WEST HOLLYWOOD — Wrangler is taking over the pop up at Fred Segal Sunset to present a modern day, immersive interpretation of four of the brand’s pivotal points in history. The six-week long Wrangler Pop Up Experience will open to the public Sept. 7.
“Wrangler and Fred Segal have both held significant roles in the history of fashion for decades,” said Tom Waldron, global brand president at Wrangler. “As Wrangler evolves in front of a global audience, we embrace the opportunity to bring new experiences to consumers that allow us to stay true to our heritage, but show an unexpected and fresh twist.”
The limited-edition Wrangler collection for men and women celebrates the legacy that defines the brand today, pulling straight from the brand’s archives and taking cue from distinctive eras that testify to its cultural influence as a whole. Further tapping into the brand’s heritage, many of the products were handmade at the Wrangler Service Supply Center incorporating denim from Cone Mills, which is headquartered in its hometown of Greensboro, N.C.
“Fred Segal is a place of invention and reinvention, for the best brands in the world,” said John Frierson, president of Fred Segal. “We love the references to Wrangler’s incredible heritage story in this experiential pop up, but we’re also excited to launch these exclusive new products that are highly relevant right now.”
The featured era will rotate every few weeks, highlighting one-of-a-kind pieces inspired by each decade’s attitude. The three additional eras, along with foundational product in vintage-inspired denim washes and T-shirts, will also be featured in the space throughout the duration of the pop-up.
1919: Wrangler can trace its roots back to the emerging textile mills of Greensboro, where the Blue Bell Overall Company was born. This archive-inspired capsule, “Bluebell 1919,” celebrates the foundation of the Wrangler brand – from the laborers who wore its first coveralls to the talented tradespeople who made them. Authentic Blue Bell patches can be seen on workwear-inspired jackets and coveralls that have been updated as stylish wardrobe essentials.
1960s: As one of the most culturally complex periods in recent past, the Sixties were simultaneously unpredictable and pervaded by infectious optimism. It was during this decade that Wrangler became the definitive brand of youth culture, with garments worn by revolutionaries, riders, and rock stars alike. Every design in this collection, “War & Peace,” captures a monumental moment in time – one longing for change. Bold, rebellious pieces are complemented by fun and carefree tiedye for a juxtaposition of two attitudes.
1970s: Empowered by the appeal of protest and the promise of progress, the Seventies was a decade defined by bold experimentation. This psychedelic age introduced a new cultural landscape, which frequently blurred the lines between art, fashion, and music. Flirty flares, hypnotic patterns, and colorful prints from this capsule, “Psychedelic,” highlight the exhilarating sound and style of the extraordinary disco era.
1980s: With an attitude impacted by the pulse of pop culture, the Eighties ushered in an era where style reigned supreme. Wrangleranswered the call of this legendary decade in denim with front-row seats at top racetracks, leading the racing craze with booty shorts, graphic tees, and the Wrangler Jeans Machine. The “Racing” collection pays tribute to Wrangler’s ties to racing and the fashions of this time in history.
To complete the pop up experience, guests can grab a selfie next to a custom Wrangler Indian Bobber Scout and pose in front of the large Wrangler logo that changes with each decade.
The Wrangler capsule collection apparel will be available in-store exclusively at Fred Segal Sunset for a limited time, with select pieces available online. An exclusive launch party will be held Sept. 19 for influencers and media to experience the first featured era – the 70s. Follow @wrangler to see the collection on social media.
Free Pinks Hotdogs: Petals & Peacocks Brand, DollsKill Event- Mar 14
FAIRFAX DISTRICT — Petals + Peacocks fashion brand have teamed up with LA’s famous hotdog stand Pink’s for a merch release event at the Dollskill store this Saturday, March 14.
Get there before doors open at 11 for your free Pink’s Hotdogs (while supplies last). The first 50 in line will receive an “Xxxclusive Petals x Pinks + Dolls Kill tee” according to their release.
Music entertainment will be provided by Cyber Rodeo as well as Kawasaki + Baby J
The event is at the DollsKill LA store:
415 N FAIRFAX AVE LOS ANGELES
11 AM – 3 PM
Petals and Peacocks is an independent lifestyle brand founded by couple, Victoria Velasquez and Ryan Mante.
“Victoria and Ryan continue to create from their life experiences and love for the clothing industry. Speaking to moments and movements that matter NOW, Petals and Peacocks is an all-inclusive brand, speaking to all genders. Not afraid to push boundaries and make bold statements, Petals and Peacocks spreads their message without apologies,” their website states.
Petals and Peacocks has been featured in publications like Nylon Magazine, Seventeen, and V Magazine and seen on celebrities such as Lucy Hale, Janelle Monae, Kehlani, SZA, Kendall Jenner, and Gigi Hadid.
“We are excited to announce we will be donating 5% of every purchase to the nonprofit of your choice, at no extra cost to you! We have a few nonprofits we are highlighting that mean a lot to us, but you’re welcome to choose one that matters most to you if you’d prefer.”
Huge Savings at PrettyLittleThing’s First L.A. Sample Sale – Mar 13
by Danielle Directo-Meston
WEST HOLLYWOOD (Undercover LA) — U.K.-born PrettyLittleThing‘s private office and showroom on Melrose Avenue is quite the tease to all of us non-influencers — but next week is everyone’s lucky chance to step inside and score epic deals during the Kardashian-beloved brand’s first-ever sample sale Friday, March 13 from 11 a.m. to 3 p.m.
Here’s how it’ll go down: Every shopper will score a 27-by-25-inch shopping bag that they can fill to the brim with the fast fashion label’s already-affordable merch for just $10. Plus, the first 50 guests will get two bags for the price of one.
As far as the inventory, expect a full range of apparel and more, including tops, bottoms, dresses, outerwear, activewear, swimwear, jewelry, bags, and footwear in petite to plus […]
Versace & Moschino Sued for Code to Identify Black Shoppers
PLEASANTON (The Fashion Law) — In late December 2016, Christopher Sampino filed a lawsuit against Versace. He claimed that during his two week tenure at the Italian fashion brand’s outlet store in Pleasanton, California, he was harassed as a direct result of his mixed race and ultimately fired after he complained about such treatment.
The lawsuit was the latest in a string of cases filed against the American arms of major high fashion houses in recent years, all centering on claims of alleged race-motivated discrimination.
Defendant Versace USA swiftly denied Sampino’s claims of labor abuses and discrimination, noting that it “does not tolerate discrimination on the basis of race, national origin or any other characteristic protected by our civil rights laws.”
There was more […]
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This Just In…
- Aid for Renters, Seniors, and Community During Emergency
- COVID-19 and California’s Housing Crisis: Issues to Watch
- Al & Ed’s Claimed by L.A. Development Firm for Nearly $23M
- Pottery Barn Boards Up Beverly Hills Windows on Looting Fears
- 332 New Virus Cases in LA County, Only 1 in WeHo; 5 New Deaths
- Now at Least 188 Virus Cases in WeHo and Surrounding Areas
- Help LA Animal Services by Fostering, Adopting, and Donating