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Will Canceling Your Equinox Membership Make You Richer?

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Will Canceling Your Equinox Membership Make You Richer?

WEST HOLLYWOOD (Forbes) — Will you be richer if you run away from your Equinox gym membership?

This is an article delves into a few financial planning questions I’ve meant to answer for quite some time. Is Equinox worth the astronomical monthly dues? Would the gay community be better off saving that money for retirement? Will everyone get fat if they go to a cheaper gym?

Now that Equinox and Soul Cycle are facing protests and boycotts from the LGBTQ+ community based on Stephen Ross holding a fundraiser for Donald J Trump, this seems like a good time to share this story. For those who don’t know, Stephen Ross owns the parent company of both Equinox and SoulCylce.

The Queer community has come to expect donations to anti-gay groups from the likes of Chic-fil-a owner Dan Cathy, but the recent support of Trump by the owner of Equinox seems like a slap in the face to a large contingent of expensive gyms customers base. Both Equinox and Soulcycle have branded themselves as LGBTQ-friendly. One of their group fitness instructors, Paul […]

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Consumer News

Trump’s Iran Conflict Has Americans Shopping for Bunkers

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Trump's Iran Conflict Has Americans Shopping for Bunkers

(TMZ) –The United States conflict with Iran has had Americans freaked the f**k out lately — and, accordingly, they’ve been looking far and wide to burrow themselves underground.

TMZ spoke with some of the best bunker retailers in the biz, and wouldn’t you know it … they say their sales and window shoppers have gone through the roof over the past week or so as missiles and nuke threats have been flying back and forth in the Middle East.

Let’s start with Rising S — which hawks pretty pricey shelters, ranging from $45k to a whopping $1 million. They tell us bunkers have been selling like hotcakes since Trump took out Gen. Soleimani. RS says they’ve sold 17 bomb shelters since then. A recent uptick of 150%.

Next is Hardened Structures … which sells some of the most expensive shelters — in the multi-million dollar range. Your average Joe probably can’t afford ’em, but they say they’ve had 12 inquires of late. Another surge.

President Trump says “the missiles fired last night (by Iran) were paid for with the funds made available by the last administration.”

Then we got a company called Vivos, which tells us they’ve had 1,000-plus inquiries for products in the last week alone, and 300-plus in a 24-hour period. They’ve even sold 20 “spots” in shelter communities they operate. Pretty wild, huh?

Here’s another crazy thing … all of the places we contacted say most of their recent potential buyers have cited Iran as the reason they were in the market.

We circled back after DT’s Tuesday AM speech, which seemed to be an attempt to deescalate things. Nonetheless, nobody’s canceled.

Take cover, y’all!!!

Tune in to TMZ on TV weekdays Monday through Friday (check syndicated/local listings)

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Consumer News

WeHo Tech Company Shows Off Water-Proof Earbuds at CES 2020

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WEST HOLLYWOOD — For 2020, EarFun will be releasing its second pair of headphones- the Air, a next-generation True Wireless earbuds experience serving as an enhanced version of their critically-acclaimed earbuds, the EarFun Free.

CNET selected the EarFun Free as one of the Best True Wireless Earbuds of 2019, and it was also recommended by both CNET and PCMag as a budget-conscious alternative to other brands.

The new earbuds have been recognized by CES 2020 (Consumer Electronics Show- in Las Vegas this year) for featuring proprietary water-proofing technology, a substantial improvement over the basic design requirements needed to achieve IPX7 certification, all designed by EarFun’s R&D. Attendees can get a sneak peek at the new earbuds.

Just over a year ago, EarFun emerged from the plethora of small audio brands. What has separated them from the newcomers is how quickly EarFun has solidified themselves as a curator of value-conscious audio. 

“We wanted to create something very comfortable for casual listening and secure enough for physical sports or exercise” said Directing head of EarFun, CEO and Founder White Wong, “Our research and development team have been dedicated to achieving a combination consisting of a perfect fit that is wireless and convenient, and produces great sound all at an affordable price.”

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California

New Year, New Data Privacy Rights: CA Setting the Standard for Consumers

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SACRAMENTO – California Attorney General Xavier Becerra has issued an advisory for consumers highlighting their new rights as part of the California Consumer Privacy Act (CCPA), which went into in effect on January 1, 2020.

The advisory describes consumers’ basic privacy rights under the CCPA and methods for consumers to exercise those rights, information about the data broker registry, and new guidelines related to data security. Enforcement of CCPA is the responsibility of the Office of the Attorney General.

“Knowledge is power, and in today’s world knowledge is derived from data. When it comes to your own data, you should be in control,” said Attorney General Becerra.

“In California we are rebalancing the power dynamic by putting power back in the hands of consumers. I encourage all Californians to take a moment to understand their new rights and exercise these rights to take control of their personal data.” 

CCPA grants new rights to California consumers

  • Right to know – Consumers may request that businesses disclose what personal information is collected, used, shared or sold by the business, in both categories and specific pieces of information;
  • Right to delete — Consumers may request that a business delete the consumer’s personal information held by both the business and by extension, the business’s service providers;
  • Right to opt-out —Consumers may direct a business to cease the sale of the consumer’s personal information. As required by the law, businesses must provide a “Do Not Sell” information link on their websites or mobile apps;
  • Rights for minors regarding opt-in consent — Children under the age of 16 must provide opt-in consent, with a parent or guardian consenting for children under 13; and
  • Right to non-discrimination — Businesses may not discriminate against consumers in terms of price or service when a consumer exercises a privacy right under CCPA.

Businesses subject to CCPA

Not all California businesses are subject to CCPA. A business is subject to CCPA if the business:

  • Has gross annual revenue in excess of $25 million;
  • Buys, receives, or sells the personal information of 50,000 or more consumers, households, or devices; or
  • Derives 50 percent or more of its annual revenues from selling consumers’ personal information.

In addition, as proposed by the draft regulations, businesses that handle the personal information of more than four million consumers will have additional record-keeping obligations.

Data Broker Registry 

As required by California Civil Code section 1798.99.80, a data broker must register with the Attorney General at oag.ca.gov/data-broker/register. The law mandates that a data broker shall pay a registration fee and provide information including primary physical, email, and internet website addresses, as well as any additional information or explanation the data broker chooses to provide concerning its data collection practices. The registry is accessible to consumers.

Consumers’ private right of action in the case of a data breach 

Businesses are required to implement and maintain reasonable security procedures and practices to protect consumers’ personal information, and CCPA authorizes a consumer to institute a civil action if their personal information, as defined in subparagraph (A) of paragraph (1) of subdivision (d) of Section 1798.81.5 is subject to an unauthorized breach as a result of a business’s failure to reasonably secure this data.

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