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Wag! Launches New Dog Tag for Pups to Find Their Way Home



WEST HOLLYWOOD — The Sunset Strip based dog walking app Wag!, the on-demand dog walking and boarding app, has announced that Wag! Tag, a smarter dog tag that delivers more information to help get your lost dog home more quickly.

It is now available to consumers nationwide. With this new offering, Wag!’s community of passionate pet care providers can be leveraged to provide immediate and robust lost dog search support.

Utilizing this community and simple technology, Wag! is reinforcing its commitment to safety. 


Pet parents no longer need to rely on traditional dog tags with only limited information. The smarter Wag! Tag offers multiple features: 

  • Easily Accessible Information – Each tag utilizes a simple, scannable code that makes it easy for anyone with a smartphone who finds your lost pup to access their information. 
  • Personalized Dog Information in One Place – Go beyond a traditional tag and fill your dog’s profile with all the information you’d want someone to know if they found your furry family member — emergency contacts, secure drop-off locations, allergies, vaccinations, and other helpful notes about your dog. 
  • Lost Dog Search Support (with Wag! Tag Complete) – Wag! Tag Complete comes with active support from walkers on Wag! to help find lost dogs faster. This feature also increases local awareness by providing shareable digital flyers, proactively posting to lost dog platforms.

“More than 3.5 million dogs go missing each year” — Hilary Schneider

According to Hilary Schneider, CEO, “Our love for dogs is what led us to launch the Wag! Tag. With our amazing community of walkers in more than 100 cities across the country, we have a network of caring and passionate dog lovers who can be notified to help a lost pup return home more quickly.

More than 3.5 million dogs go missing each year, and she believes the Wag! Tag will help more of them reunite with  their families.

How the Wag! Tag Works

  • Order – Orders can be placed online at
  • Activate – Scan the tag with a smartphone camera to begin the registration process. 
  • Search support – With Wag! Tag Complete, local walkers on the Wag! platform will be alerted to a lost dog and provided with information to help bring your dog home safely. 
  • Reuniting with your pup – Once a dog is found, the rescuer can easily scan the Wag! Tag with any smartphone to instantly access your emergency contact information.

As part of Wag!’s continued efforts to help the animal shelter community, the company first launched Wag! Tags to animal shelters and rescue organizations across the country free of charge. 

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Amoeba Hollywood is Moving to El Centro Complex



HOLLYWOOD — Amoeba is the community’s source for music, music, and more. It is going to have a new space by labor day on the corner of Hollywood Blvd. and Argyle, in the heart of everything.

It will cover a large ground level space in the new “El Centro” complex in downtown Hollywood. This is just 2 blocks east and 2 blocks north of the current location, and right next door to the Fonda Theatre. 

While it is a bit smaller, Amoeba will be able to house all the usual formats and goodies. It is a virtual Hollywood institution. The store expects to close temporarily to get set up. In the interim, the store will continue to have live shows, signings, DJ Sets, and meet-and-greet events every week, as they do now.

In addition, the trade counter will be right up front in the new location, like it is now. There will be a few short-term meters on Argyle for easy unloading.

In the El Centro complex there will be great L.A.-based businesses such as Urban Radish Market & Healthy Spot as our neighbors. Next door is the always rockin’ Fonda Theatre, and just across Hollywood Blvd. is the new Funko Pop store and Shake Shack, with the historic Pantages Theater and Frolic Room just west of us on Hollywood Blvd. Additionally, there are many eateries, coffee shops, retail shopping, and the huge W Hotel all within easy walking distance.

According to Mayor Garcetti, “Los Angeles is a creative capital — a place filled with dreamers who move and inspire us every day. Amoeba Music reflects the best of this creative spirit, and Angelenos are fortunate this beloved cultural treasure has found a new home guaranteeing its place in our city for years to come.” 

In the words of Mitch O’Farrell, Los Angeles City Councilmember, “I think I speak for most Angelenos when I say that we are thrilled that our beloved Amoeba Music is staying in Hollywood.”

Follow Amoeba’s social channels (FacebookInstagramTwitter) and/or sign up for the weekly email newsletter in the space below. They’ll be posting updates online at

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LGBTQ100 Stock Index Outperforming S&P Since Launch



WEST HOLLYWOOD — LGBTQ Loyalty Holdings, Inc. (OTC: LFAP) today announced that the LGBTQ100 ESG Index (Ticker: LGBTQ100) reached an intra-day high of 2,009.02 and closed at 2,006.96 for the first time since inception on October 30, 2019.

Designed to advance equality throughout corporate America, the Index tracks the top 100 companies within the U.S. that rank high on environmental, social and governance (ESG) metrics and support the cause for diversity and equality across the nation.

“I’m thrilled that our LGBTQ100 ESG Index, which screens for ESG compliance in addition to advancing equality, has outperformed the S&P 500 in its first 90 days,” said Bobby Blair, CEO of LGBTQ Loyalty Holdings, Inc. “Our community has direct input into the selection of these top 100 equality-driven corporations, which ultimately furthers our collective mission to deliver an Index that supports and aligns with the LGBTQ community.” 

The Index went live on Oct. 30, 2019, with an opening value of 1,807.85. Since launch, the Index has outperformed the S&P 500 by 1.21%. 

“This outperformance is consistent with what we saw during the rigorous design phase of the Index,” commented Partha Sen, CEO of Fuzzy Logix, the company powering the Index analytics. “During historical back-testing, the Index demonstrated excess returns over the S&P 500 of nearly 4.7% annually.”

For more information about the LGBTQ100 ESG Index, please visit

About LGBTQ Loyalty Holdings, Inc.

LGBTQ Loyalty is a financial methodology and media company that quantifies corporate equality alignment with the LGBTQ community and its supporters. The Company has benchmarked the first-ever U.S. Loyalty Preference Index, which the Company believes will empower the LGBTQ community to express their preferences for the nation’s high-performing corporations most dedicated to advancing equality. The Loyalty Preference Index, which is an environmental, social and governance (“ESG”) Index, will also offer an added perspective for those seeking to align with equality-driven, ESG-responsible corporations. LGBTQ Loyalty’s leadership includes seasoned authorities in the financial industry and LGBTQ community.

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Mr. C Beverly Hills Hotel Workers to Bargain for Union Contract



BEVERLY HILLS — On November 1, 2019, housekeeping workers at Mr. C participated in an election to be represented by UNITE HERE Local 11. The union believes that once legal challenges concerning the election are settled, it will have prevailed and the hotel will be unionized.

If Local 11 is certified as the employees’ bargaining agent, it expects to propose significant improvements to wages, benefits and working conditions as part of the housekeeping workers’ first collective bargaining agreement.

Although wage and benefit standards vary across hotels that employ workers who are represented by Local 11, wages will reach $25 per hour at many Los Angeles-area hotels by 2023. At most of these hotels, members are also participants in union health care and pension plans.

The Mr. C Beverly Hills hotel is not covered by a labor peace agreement. Labor disputes at other Los Angeles-area hotels have included strikes, regular picket lines, and boycotts. For example, the Terranea Resort in nearby Rancho Palos Verdes, California, is the subject of a much publicized, women-led boycott (see for details).

During the union election at Mr. C, management challenged the voting eligibility of three workers employed as room inspectors, causing the National Labor Relations Board (NLRB) to impound their ballots. If tallied for the union, the three outstanding ballots will contribute to a majority vote for unionization.

In a lengthy decision issued on January 10, an NLRB Hearing Officer concluded that the three workers were eligible to vote, rejected the employer’s other objections, and issued a recommendation that the impounded ballots be counted. The employer has filed exceptions to this recommendation, which is presently before regional NLRB regional leadership.

UNITE HERE Local 11 is a labor union representing over 32,000 hospitality workers in Southern California and Arizona who work in hotels, restaurants, universities, convention centers and airports.

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