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“Stars Shop Small For WeHo” Entices Shoppers to Support Local Business

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WEST HOLLYWOOD — RYU Apparel Inc., creators of an urban athletic apparel line, partnered with American Express in support of its “Stars Shop Small For WeHo” on Saturday November 30th in several locations around the City of West Hollywood, in association with the West Hollywood Chamber Of Commerce.

This year, celebrities participated in Small Business Saturday founded by American Express in 2010 to respond to small business owners’ need for more customers during the holiday shopping season.

RYU’s pop-up was intended to create a unique shopping experience. Alongside the Respect Your Universe team, partner actress Elisabeth Rohm, hosted the event on behalf of RYU, spending time with visitors and taking numerous pictures, while introducing the brand to newcomers.

The event happened at Ysabel Restaurant in West Hollywood. A portion of the proceeds from participating store retail sales and donations go to Los Angeles LGBT Center Culinary Arts program. 

The Center’s innovative Culinary Arts program is an inter-generational training program for LGBTQ youth experiencing homelessness and low-income LGBT seniors. Taught at the Center’s commercial kitchen in the Anita May Rosenstein Campus, the 300-hour program engages youth, ages 18–24, to learn basic culinary skills alongside students from the Center’s Senior Services programs.

The event is estimated to have generated over 66 million impressions in the press and online coverage, without including Social Media Impressions. Among others, Elisabeth Rohm, soon to be featured in the new “Bombshell” movie, opening this week in North American theatres, besides top actresses Charlize Theron, Margot Robbie and Nicole Kidman, had the chance to talk about this initiative at KTLA, and she was featured on US Magazine in the “Hot Pics” section.

Getty Images also supported the full event all over the city of West Hollywood.

According to American Express, an estimated 110 Million shoppers positively impacted communities by choosing to Shop Small, generating about $ 19.6B in spending at independent retailers and restaurants, obliterating last year’s figure of an estimated $ 17.8B.

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Business

TikTok Moves into New Gensler-Designed Culver City Offices

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CULVER CITY — TikTok today announced the company is moving into a brand new home… a 120,000-square foot office in Culver City. The move further deepens TikTok’s connection and commitment to the greater Los Angeles area as it continues to grow its U.S. team, including key leaders. 

The new TikTok office spans five floors, which were designed from the ground up to embody TikTok’s fun and joyful personality. Creativity is synonymous with TikTok, so having a space that inspires everyone who walks through the door was a driving force behind the move. The heart of the space is a bright pink staircase that runs through each floor and follows a bespoke mural designed by TikTok’s internal design team.

“Located between the innovative tech companies in Silicon Beach and the streaming content companies at Hayden tract, TikTok truly sits at the intersection of technology and entertainment, physically and figuratively,” said Vanessa Pappas, general manager, TikTok U.S. “While we are a global company, having a permanent office in LA speaks to our commitment to the U.S. market and deepens our bonds with the city, and the talent and companies, that call it home.” 

The new office features a fully open floor plan interspersed with conference rooms, private phone booths, a stadium-style presentation and gathering space, and terraces to support indoor-outdoor work. A TikTok content-creation studio will be completed by the summer of 2020, providing even more opportunities for immersive and entertaining videos from TikTok creators and partners. The office is also dog-friendly, allowing TikTok’s beloved canine creators to visit as well. 

The office was designed in collaboration with global architecture and design firm, Gensler. “The new TikTok LA office is the result of two creative companies out to build a space that was inclusive, collaborative, and fun,” said Chris Mitchell, Design Director, Gensler. “We hope the space gives TikTok’s employees a home to be proud of and a place to inspire more of the entertaining content the app is known for.”

As part of TikTok’s commitment to inspire and encourage a new generation to have a positive impact on the planet, the company selected a LEED Gold-certified building that exceeds California standards. The new office features design and building strategies aimed at energy and water conservation, reducing C02 emissions, and improving indoor environmental quality. 

TikTok continues to be committed to building and growing the app experience for its diverse and growing mix of users, creators, and brands. Last year, the company built out its U.S.-based leadership team with key hires across functions including product, safety, content, music, sales, and operations. TikTok now employs over 400 employees in offices across the U.S., including Los Angeles, Silicon Valley, and New York. TikTok will also continue to invest in supporting both local and national initiatives relevant to its community.

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A Slightly Unhinged Investigation Into Lisa Vanderpump Conspiracy Theories

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A Slightly Unhinged Investigation Into Lisa Vanderpump Conspiracy Theories

WEST HOLLYWOOD (Vice) — Something is going on over at Lisa Vanderpump’s famed LA restaurants.

In the last week, the star of Real Housewives of Beverly Hills, matriarch of the unswervingly-glossy-skinned narcissists on Vanderpump Rules, and business mogul has dealt with a series of unfortunate events befalling her establishments.

The rule of threes suggests that when weird things strike thrice, let alone all in the same place, it probably means something shady is happening—at least if you buy into conspiracy theories. And in the case of anything Vanderpump-related, it’s much more fun if you do. Let’s dive in!

On January 5, a Ferrari crashed into PUMP, her West Hollywood restaurant/bar known for its kind of gross food and ridiculous cocktail names […]

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MedMen Presents ‘New Year, New You’ 2020

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LOS ANGELES (Yahoo Finance) — MedMen Enterprises Inc. has partnered with Los Angeles wellness studios Sweat Yoga, LIT Method, Cycle House, Box Union Robertson and Oraya Movement as part of an enhancement of 2020 community programming.

The goal of the partnership is to discover benefits of wellness and cannabis. MedMen collaborated with Papa and Barkley and Kikoko to provide each studio with samples of their leading cannabis products, as well as including incentives to visit MedMen.

Sweat Yoga, a hot yoga studio with locations in Santa Monica, Playa Vista Westlake Village and Little Tokyo, will partner with MedMen for their Sunday night Yin class at all four of their locations during January and February. Following class, attendees will have the opportunity to sample Positivi-Tea […]

Continue reading at finance.yahoo.com

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