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MOSCOT Opens L.A. Store in First Ever US Expansion

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MOSCOT Opens Los Angeles Store in First Ever US Expansion

MELROSE (Bowery Boogie) — For the first time in its 104-year history, MOSCOT is expanding its stateside footprint.

Located on Melrose Avenue between Crescent Heights and Fairfax, the newly opened annex is a “continuation of the brand’s rich history steeped in New York City tradition.” The building is sheathed in yellow and emblazoned with the iconic MOSCOT eyes while driving down Melrose.

Similar to the flagship Lower East Side store, the shopping experience is museum-like and steeped in nostalgia. Everything to exude that feeling of entering “Great Grandma Sylvia Moscot’s living room,” including assorted tchotchkes, vintage furniture, and the familiar tin ceilings of tenement life.

“As a family-owned, 5-Generational, independent eyewear brand, my father and I were drawn to this specific stretch of Melrose Avenue because of its unique mix of establishments spanning from acclaimed comedy clubs, vintage […]

Continue reading at www.boweryboogie.com

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