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Equinox Launches Medical Spa Services with SPA 7



SPA 7 has joined the Equinox family, completing the full-service beauty trilogy of Fitness Club, Day Spa and now Medical Spa while delivering on the tagline “It’s not fitness. It’s life.”

SPA 7’s medical team is headed by Azita Simoni, M.D., specialty trained at Albert Einstein College of Medicine, board certified in dermatology, and complimented by Registered Nurses experienced in cosmetic procedures. Clients, including notable celebrities, can now complete their physical transformation with laser hair removal, skin rejuvenation procedures, and VASER® Shape non-surgical cellulite reduction and body contouring.

February 7, 4:00 to 9:00pm is the official launch with a VIP Private Event Night hosted by SPA 7 and EQUINOX, providing complimentary paraffin hand treatments, foot reflexology, mini facials, massages, chiropractic assessments by Active Body Chiro-Care, and laser and body contouring consultations with SPA 7’s medical team, plus refreshments and giveaways at the West Hollywood location, 8590 Sunset Boulevard. Limited space available, RSVP by emailing

According to Azita Simoni, M.D., “SPA 7 not only offers the most innovative procedures, from Photo-Facial/IPL, Laser 360(TM) to Medical Body Contouring MC-1, but clients also reap the benefits of complimentary Equinox full gym and spa facility access the day of their treatment, including group fitness, yoga and boxing classes, cardio and strength equipment, locker rooms, and private Spa sundeck.” SPA 7 is rolling out in multiple Equinox locations, starting with West Hollywood then Century City.

The trilogy of services follows the trend of medical spas leading spa growth with services increasing over 30% per year and approaching a $20 billion industry. This is primarily thanks to baby boomers, with an increasing number of X and Y generation clientele who start preserving their youth early. This follows the downward trend of surgical treatments due to the improvement of non-invasive techniques, including decrease in recovery time.

SPA 7’s founder, Richard Penfil, M.D., recognized this trend as a partnership opportunity with Equinox. “The convergence of the spa industry with the medical industry has resulted in the most effective medically approved and administered cosmetic services offered, with the least amount of treatment and recovery time needed,” said Penfil. “We are helping Equinox continue its position as industry leader by leveraging more sophisticated and complete medical approaches to beauty and overall wellness.”

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Classes & Workshops

Sat Feb 8: Recharge for Spring with LVMB Collective



by Genevieve Marie

LOS FELIZ — LVMB Collective presents: Recharge for Spring! Led by  Weléla Mar Kindred of  Löv Yoga, to help you feel energized!

The event includes an Intentional Choreography workshop, Tribal Bellydanse, Spring Women’s Healing Circle and African Sound Ceremony. Guests will want to eat really light, drink some water, and wear clothes you can move in.

There will be a short sound bath which LVMB says will guide you towards a more relaxed state. Weléla will be using Tibetan sound bowls and Koshi wind chimes. Green juice will be given complimentary at the closing of the class. “Let’s heal you!” she says.

Weléla says of the event “Consider this flow to consciously focus on healing the heart and very gentle yoga practice – no harsh movements.  Embracing the affirmation, I forgive all in my path and I will walk with a lighter heart. This flow is a hatha-based flow. For those who are new to yoga, with the intention of being gentle. This is a space where you practice to be aware of your body and those around you.”

“This will be a beautiful ceremony among your El Portal community and friends, we look forward to seeing you there!” – LVMB

Where and When

Sat, February 8, 2020, 2:00 PM – 4:00 PM PST

El Portal De Los Feliz 3713 Lowry Road Los Angeles, CA 90027

Please allow extra time for parking.

Space is limited, tickets at

Private Gentle Löv Yoga Sessions are also available, they can come to you or arrange a Skype class. 

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L V M B also offers plant-based culinary services, offering African inspired food meal plans specifically to clients based in Los Angeles.  They travel to global cities for personal meal planning trips as well for clients who desire meals that not only nourish but create smart time saving needs.

Weléla  began preparing plant-based meals in 1997 in her Los Angeles home studio, and in Paris, FR – book a private service here .

​For more info, check out or email

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SoulCycle’s Angela Davis Co-Founds Local AARMY Fitness Studio



Celebrity SoulCycle Instructor Angela Davis Joins Akin Akman as Co-Founder of AARMY Fitness Studio

WEST HOLLYWOOD (Hollywood Reporter) — Angela Davis — who hosted rides for the likes of Beyonce, Jay-Z, Oprah Winfrey, David Beckham, Usher, Ciara and James Franco — put the brakes on her 8-year career with the fitness studio in October.

Since her resignation, insiders had been holding their breath to see where Davis, a former member of USA’s Track and Field team, would take her act, praised for its wellness-minded blend of physical, mental and spiritual workouts.

Now they know.

Davis confirmed to The Hollywood Reporter that she has partnered with another former SoulCycle instructor, Akin Akman, and creative strategist Trey Laird to launch AARMY, a “next level coaching experience” that will offer community-based team training in a boutique setting. (Akman, a former elite […]

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Celebs and A-List Investors Finance WeHo Rowing Studio



West Hollywood Rowing Fitness Studio Lines Up Investors Kevin Hart, Russell Westbrook (Exclusive)

WEST HOLLYWOOD (Hollywood Reporter) — Rowing fitness studio Health House has assembled its first round of funding and announced a roster of A-list investors: Kevin Hart, Russell Westbrook, Odell Beckham Jr., the Chainsmokers, Denise and Katie Austin, Winklevoss Capital, Soma Capital, Sinai Ventures, Steve Lewis, Nate Checketts, Jon Terzian and James Maslow.

Led by co-founders Jon Knopke, Patrick Schwarzenegger, Bobby Maylack and Lorenzo Esparza, the company recently opened its first Los Angeles studio located on West Knoll Drive in West Hollywood.

Founded in 2013 in Kansas City, Health House has been dedicated to a combination of rowing and strength training for a full body workout.

Said Knopke: “With our West Hollywood Flagship, we’ve built a space where people can take meetings, have a […]

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