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TRILLER Video Platform Taps Top Streaming Artists As Investors

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The Weeknd, Marshmello, Lil Wayne, and Young Thug are among top artists tapped by TRILLER to become investors and strategic partners.

LOS ANGELES — TRILLER, the fastest-growing music-focused social video platform, has announced the addition of eight of the top 10 streaming artists and some of the most high-profile names in the music industry to its roster of investors and strategic partners.

Recently the eighth most downloaded app in the photo and video category and 28th most downloadable app overall, overtaking Reddit and Shazam, TRILLER is evolving as the most “go to” platform for music sharing and discovery.

TRILLER’s new investors include artists Snoop Dogg, The Weeknd, Marshmello, Lil Wayne, Juice WRLD, YoungThug, Kendrick Lamar, Baron Davis, Tyga, TI, Jake Paul and Troy Cartner; mega-music managers Gee Roberson (Co-CEO of The Blueprint Group), Moe Shalizi (founder of The Shalizi Group), Wassim Sal Slaiby (CEO of XO Records), Amir Cash Esmailian of XO, and Ash Pournouri (former manager for Avicii); and industry notables including Shawn Gee (President of Live Nation Urban), Anthony “Top Dawg” Tiffith (Chief Executive Officer of TDE), James Prince (Chief Executive Officer of Rap-a-Lot Records), and Believe Digital, among others.

“We are incredibly fortunate to work with some of the largest artists on the planet, and today’s announcement about our increasing portfolio of partnerships and collaborations with top labels and artists marks perhaps the most significant shift in music since the creation of streaming,” said Mike Lu, Chief Executive Officer of TRILLER.

“We are truly putting the music business back together, and artists recognize the importance of TRILLER to the future of the industry.”

TRILLER has licensing partnerships with the majority of the top studios, including Warner Music Group, Sony Music Entertainment, and Universal, allowing users to create content with an extensive catalog of music and share it across multiple social platforms, without the need to navigate licensing fees.

Growing at an exponential pace with over 500% month-over-month growth with some of the highest usage time within social apps (over 20 minutes average, with three times a day login average for users, and over an hour daily by creators), TRILLER is surpassing TikTok with over 26.5 million monthly average users and more than 75 million users.

TRILLER INTRODUCES FREE IN-APP STREAMING AND STREAMING INTEGRATION

In addition to its new investors and strategic partners, TRILLER announced that as of this week, subscription users can stream full-length songs for free — rather than just 30 to 60 second clips — from virtually every label, directly within the TRILLER app. Users can also save songs to their own playlists and access TRILLER playlists.

“One of the most common questions any music app gets from music and label partners is ‘how will this app help our streaming numbers?’” said Lauren Braun Diamont, Vice President of Content and Strategy at TRILLER. “TRILLER has unlocked the secrets to social streaming, by closing the loop between viral videos and music streams.”

Setting a new precedent, TRILLER allows artists and publishers to receive full stream credit when a video goes viral, with streams counted directly on TRILLER.

“For the first time, streaming will benefit all parties,” said Bobby Sarnevesht, Executive Chairman of TRILLER and Partner in Proxima Media, a TRILLER strategic Partner. “The label, artists, and publishers get credit and revenue from steams and the associated streaming fees. Unlike other platforms, TRILLER is dedicated to artist-centric growth and directly helps artists with their billboard charts by elevating their stream counts.”

“To have the biggest names in hip hop and music join TRILLER validates the genuine need for a radical shift in the way the music industry has operated,” said Ryan Kavanaugh, founder of Proxima Media and a TRILLER strategic partner. “Together, we are finally changing the game and making sure the music ecosystem is as it should be, as we build the MTV for today’s generation. We are a destination not just an app.”

WHAT TRILLER’S NEW PARTNERS HAVE TO SAY…

“TRILLER’s mission is to support artists and musicians, and this new partnership allows musicians to fully take credits for streams directly from TRILLER. This is important as those streams can now count toward their platinum and gold records. Welcome to the world of social streaming creating by TRILLER!!!” — Gee Roberson, Co-Chief Executive Officer of the Blueprint Group and partner at Maverick, the largest music management firm and strategic advisor to TRILLER.

“TRILLER has always prioritized the music industry and artists. We’re excited to invest in TRILLER and support our artists in launching their new projects. This is a revolutionary deal for the music business as TRILLER has opened the path for streaming services to be accretive in value to our artists.” — Denis Ladegaillerie, Chief Executive Officer and Founder of Believe Digital.

“TRILLER has been an incredible platform for artist discovery and has helped take artists to the next level. Partnering and working with large, established artists like Marshmello to emerging artists like Roddyricch, TRILLER is revolutionizing the music industry by allowing streams to count towards artists on the platform. This transaction demonstrates their commitment to artists and the business and deepens artists connection to their fans.” — Moe Shalizi, Founder and Chief Executive Officer of The Shalizi Group.


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The Most Expensive Home in LA Cost Jeff Bezos Only 0.13% of Net Worth

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LOS ANGELES (Los Angeles Times) — Amazon CEO Jeff Bezos walks onstage for the launch of the Fire Phone in Seattle. It can be hard to grasp the wealth of Jeff Bezos, the planet’s richest man.

Thankfully his decision to spend $165 million on a Beverly Hills mansion last week — a California record — offers some clarity.

For starters, there’s this easy calculation. Amazon’s stock, the source of Bezos’ fortune, bounces around daily, but as of the close of markets last week, Bloomberg’s Billionaires Index calculated his net worth at $130 billion despite a $833 million stock market hit Friday.

That means the nine figure sum he’s shelling out for the former estate of movie mogul Jack Warner amounts to only 0.13% of his net worth, rounded up ever so slightly. Not too many Angelenos could […]

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Business

Faring Seeking $375M in Construction Financing for WeHo Mixed-Use Project

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Faring Seeking $375M in Construction Financing for WeHo Mixed-Use Project

WEST HOLLYWOOD (Commercial Observer) — Faring is seeking $375.2 million in construction financing for Robertson Lane , its mega mixed-use development in West Hollywood, Commercial Observer has learned.

The five-year, floating-rate lending opportunity is being marketed by Cushman & Wakefield ’s Rob Rubano , Brian Share , Ernesto Sanchez , Joseph Lieske , Becca Tse and Keith Paden , according to an offering memorandum shared with CO. Officials at C&W declined to comment.

Sources said the deal hit the market on Tuesday.

When completed, the 1.92-acre project— located at 652 North La Peer Drive , at the edge of Beverly Hills—will include a 5-star, 182-room hotel, a private members’ club with 19 guest rooms and high-end retail, restaurant, office and banquet space. The development will also feature a three-level subterranean […]

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Amoeba Hollywood is Moving to El Centro Complex

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HOLLYWOOD — Amoeba is the community’s source for music, music, and more. It is going to have a new space by labor day on the corner of Hollywood Blvd. and Argyle, in the heart of everything.

It will cover a large ground level space in the new “El Centro” complex in downtown Hollywood. This is just 2 blocks east and 2 blocks north of the current location, and right next door to the Fonda Theatre. 

While it is a bit smaller, Amoeba will be able to house all the usual formats and goodies. It is a virtual Hollywood institution. The store expects to close temporarily to get set up. In the interim, the store will continue to have live shows, signings, DJ Sets, and meet-and-greet events every week, as they do now.

In addition, the trade counter will be right up front in the new location, like it is now. There will be a few short-term meters on Argyle for easy unloading.

In the El Centro complex there will be great L.A.-based businesses such as Urban Radish Market & Healthy Spot as our neighbors. Next door is the always rockin’ Fonda Theatre, and just across Hollywood Blvd. is the new Funko Pop store and Shake Shack, with the historic Pantages Theater and Frolic Room just west of us on Hollywood Blvd. Additionally, there are many eateries, coffee shops, retail shopping, and the huge W Hotel all within easy walking distance.

According to Mayor Garcetti, “Los Angeles is a creative capital — a place filled with dreamers who move and inspire us every day. Amoeba Music reflects the best of this creative spirit, and Angelenos are fortunate this beloved cultural treasure has found a new home guaranteeing its place in our city for years to come.” 

In the words of Mitch O’Farrell, Los Angeles City Councilmember, “I think I speak for most Angelenos when I say that we are thrilled that our beloved Amoeba Music is staying in Hollywood.”



Follow Amoeba’s social channels (FacebookInstagramTwitter) and/or sign up for the weekly email newsletter in the space below. They’ll be posting updates online at amoeba.com/moveupdate.

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