LOS ANGELES — For nearly 100 years, popcorn has been the country’s favorite cinema snack. Today, ArcLight Cinemas, the premium theater chain, announces a year-long, multi-faceted program designed to redefine what the future popcorn experience can be.
POPPED will introduce ArcLight Cinemas guests to new popcorn flavors, product creations and exclusive events, offering moviegoers a chance to ‘Experience Popcorn Now’.
“When we started to look at popcorn and how its flavors and experiences haven’t changed much since the first Cretors popcorn carts were positioned outside cinemas in the 1920s, we knew it was time to innovate across the board,” said Vince Szwajkowski, Chief Marketing Officer, ArcLight Cinemas. “From our concessions and bars to our core operations, we’re offering guests a chance to get a taste for what the future of popcorn could be, such as popcorn-inspired non-alcoholic cocktails and new approaches to popcorn chicken.
Throughout the year, ArcLight will feature a series of new collaborations with chefs and culinary brands, as well as introduce new innovations in sustainability and creative activations centering around popcorn.
Beginning in May, four of America’s most exciting chefs will create new spice flavor profiles for ArcLight Cinemas popcorn. Each custom flavor will be inspired by each chef’s signature cuisine. “An important goal for us is to continuously innovate and introduce our guests to new ideas and experiences, not just in film but also food,” explained Szwajkowski. “By partnering with these four chefs, nationally recognized for their innovative takes on cuisine, ArcLight Cinemas will be bringing new flavors and food trends to moviegoers, many of whom don’t have the opportunity to experience these great chefs’ cuisine.”
ArcLight Cinemas’ chef partners are Chef Abe Conlon of Fat Rice in Chicago, Chef Kwame Onwuachi of Kith/Kin in Washington, DC, Chef Karen Akunowicz of Fox & the Knife in Boston and Chef Jude Parra-Sickels of Majordomo in Los Angeles.
“Going to the movies was a big part of growing up in Los Angeles. There were so many unique theaters all over town, but The Cinerama Dome was my favorite,” said Jude Parra-Sickels. “Years later, I’m very excited and grateful to create a popcorn seasoning for ArcLight Cinemas and add to a small part of movie-going culture.”
Another major trend emerging in today’s culinary culture is non-alcoholic cocktails. As more people choose not to consume alcohol for health and lifestyle choices, many still want a beverage experience that reflects ‘cocktail culture’.
ArcLight Cinemas, understanding the changing tastes of its guests, approached Seedlip, the world’s first distilled non-alcoholic spirits, to create three custom popcorn-inspired cocktails for POPPED.
Featured on all ArcLight Cinemas Bar menus at all 11 ArcLight Cinemas sites, guests will be able to experience Seedlip as the first movie theater brand to carry the spirit. Seedlip will also host pop-up bars and retail activation to introduce moviegoers to new craft cocktail experiences.
In April, ArcLight Cinemas will introduce its first sustainable approach to packaging: reusable popcorn tubs. As the general public has become aware of the need for more sustainable options for all types of packaging, ArcLight Cinemas knew that it was important to try new ways of presenting popcorn for its guests.
LA Alcohol Delivery Sees Massive Spike Following “Safer at Home” Order
LOS ANGELES — Following California Governor Gavin Newsom and Los Angeles Mayor Eric Garcetti’s “Safer at Home” order, Saucey has experienced an unprecedented number of users on their alcohol delivery platform.
The company has seen a 300% increase in area sales compared to a standard delivery day.
“As the concern over the COVID-19 virus has grown at both the state and public levels, I think you’re not so coincidentally seeing a rise in people ordering alcohol,” says Saucey co-founder and CEO Chris Vaughn. “We’re feeling the effects elsewhere too, like San Francisco and Chicago; we’re doing our best to assist everyone who wants to use us and use us safely.”
The Los Angeles-based app recognizes they are among select delivery services fortunate enough to be helping people in a variety of markets as they practice social distancing and protect themselves from the rapidly spreading Coronavirus.
“It’s good to see so many people making lifestyle adjustments that let them be as comfortable as they can be during this time,” Vaughn said.
There may be something to that comfort thing. Since March 15, Saucey has seen ice cream sales spike by 500% and soft drinks by 150%. Lime sales also spiked by 350%, potentially pointing to more people making mixed drinks.
As for the alcohol, vodka tops Saucey’s spirit sales and is up by 250%. Whiskey, however, saw the greatest spike at 300%. IPAs held the highest increase in sales in their beer category at 300%.
Saucey will continue providing safe deliveries to the people of Los Angeles, San Francisco, Chicago, San Diego, Chicago, New York, Dallas, Silicon Valley, Orange County and San Jose.
Costco Says Don’t Even Think of Returning Toilet Paper
(TMZ) — Costco is unsympathetic to all the folks who stocked up on toilet paper like they were never gonna get another sheet … because the superstore has made it clear — NO REFUNDS!!!
This sign was plastered on the wall of the Costco in Pentagon City outside Washington, D.C. Now that people have settled in, it seems they’re realizing they have waaaaaay too much toilet paper, hand sanitizer, wipes and Lysol, and apparently some are trying to return it for cash.
You gotta be a little sympathetic … lots of people got laid off after they hoarded these items, so money is a huge issue.
Also on the no-return list — Water and rice.
Drives Aim to Keep Historic Restaurants Alive During Outbreak
LOS ANGELES (Daily News) — With restaurants limited to takeout service or shut down completely by the coronavirus outbreak, a drive has been launched to keep some of Los Angeles’ legendary eateries from fading away.
Known as 1933 Group, the team operates about a dozen themed bars and restaurants in Los Angeles, including the barrel-shaped bar Idle Hour in North Hollywood, Harlowe in West Hollywood, Highland Park Bowl and the Formosa Cafe in West Hollywood.
Many of them have shuttered in recent days amid strict orders implemented by Gov. Gavin Newsom and Mayor Eric Garcetti, aiming to stem the flow of deadly COVID-19.
“We are struggling to survive,” said Dimitri Komarov, the venues’ co-owner. “The impact is dire. We’re losing our […]
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This Just In…
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