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Equinox Tried to Comfort Employees on Internal Call. It Didn’t Go Well.



Equinox Tried to Comfort Employees on an Internal Call. It Didn’t Go So Well.

NEW YORK (The Cut NY) — On Thursday, Equinox’s executives held a phone-in meeting for its sales and club-level management teams as an attempt to assuage concerns over recent reports that the founder of its parent company is throwing an extravagant fundraiser for Trump’s 2020 reelection campaign.

On the call, provided to the Cut by an employee who has requested anonymity, employees vocalized their concerns with the company’s association with Stephen Ross, the chairman of the Related Companies which oversees fitness giants Equinox, SoulCycle, and Blink Fitness.

In the days since the Washington Post first reported Ross’s fundraiser for Trump, employees have called for protests and swarms of people have canceled their memberships , compelling Equinox president Scott Rosen and COO Judy Turchin to hold a call to assure employees with messaging of unity and company values.

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And yet, they attempted to do so while also defending Ross’s values and insisting he does not align himself with Trump. (Another employee who was on the call confirmed that it took place; Equinox did not respond to the Cut’s request before time of publication.)

To start the call, Rosen says that Ross has “never taken a dime” from Equinox and is not involved in management.

“None of our profits … no money’s been distributed to him. No money is going to reelect Donald Trump,” Rosen says. “We define who we are. We are Equinox, he is not, which is the hashtag some of you have been using. We live our […]

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Author: Staff

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