Elvislaskin by Belissa Laskin Lauches at Fred Segal

Today, the elvislaskin apparel line collection by celebrity stylist and designer Melissa Laskin launches at the Fred Segal store located at 8118 Melrose Avenue. The store will sell the most popular hand-crushed v-neck tees from the collection. From textual pieces to asymmetrical cuts to crushed sequin dresses, Laskin’s entire line features artistic designs, which are unique abstract paintings printed directly on the apparel. “After 15 years of shopping at Fred Segal for my clients and me, it’s very exciting to see my original pieces on display for sale at the famed store,” said Laskin. Deemed by many as “wearable art,” the elvislaskin collection has been featured on “The Hills,” “Melrose Place” and is currently featured on the CBS series “NCIS.”

Grand Opening for Vivienne Westwood Store on Melrose

Vivienne Westwood held the much anticipated grand opening of her Los Angeles store on Friday on Melrose Avenue. Anna Kendrick, Kristin Davis, Marilyn Manson, Christina Hendricks and Malin Akerman were among the stars at the opening, which is the first Vivienne Westwood store in the United States. The store is located at 8320 Melrose Ave. near Flores. “The feeling of the store is of a gallery with theatrical elements,” noted Paul McCourt, retail director for the 2,000-square-foot store, speaking with the Los Angeles Times.

Sexy One of a Kind Pieces at Andrew Christian Sample Sale

Notes from Marcellas Reynolds, Style and Fashion Editor

Did you know that I named my bestie, Andrew Christian’s Outlet Store? Yep. Was me. Well actually I wanted to call it Remixed but Andrew dropped the “ED” and his second location was born. This Saturday (one day only), the AC Remix Outlet is having a One-of-a-Kind Sample Sale.

Avenues Art & Design Walk on Friday and Saturday

The Avenues, Art, Fashion & Design District, a premier West Hollywood shopping destination, will hold the 14th Annual Art & Design Walk on Friday, March 25th from 9am to 6pm and Saturday, March 26th from 3pm to 7pm. Along with presenting sponsor Jaguar and local media sponsor Angeleno Magazine, The Avenues is pleased to offer 13 art and design programs, panels, and events targeted to the art and design professional during Friday’s schedule, entitled, Art & Design Walk: A Day for the Trade. Foodies, fashionistas and art enthusiasts alike will appreciate the Saturday events that are FREE and open to the public. In all, the weekend will feature over 75 events, including exclusive receptions, personal appearances, food and entertainment, shopping discounts, and more. The Friday schedule, for which RSVP is required, is geared towards the art and design trade community, will feature hour-long programs hosted by a select group of showrooms, including Jasper, Custom Comfort Mattress, Snaidero, Robert Kuo, Waterworks, Fendi Casa, Decorative Carpets, J. Robert Scott, Cassina, Phyllis Morris, Toto USA, Baltus, Minotti, and Poliform.

Style File: Kelly Wearstler, Naomi Campbell, Matthew Williamson

by Marcellas Reynolds, Style and Fashion Editor

It’s time for a little idol worship with three of my faves… Kelly Wearstler, Naomi Campbell and Matthew Williamson.   Kelly has an amazing new blog, Naomi is a SHOPKEEPER, and Matthew is soon to be hangin’ at Macy’s! My goddess, Kelly Wearstler, the doyenne of interiors & author of books Hue & Domicilium Decoratus, has launched a super cute & sexy blog called My Vibe, My Life. Sexy you say? Yes.

Our Picks: West Hollywood’s Hottest Menswear Stores

by Marcellas Reynolds, Fashion and Style Editor

Ever wonder where a “celebrity stylist” shops for himself? Well if you are me, you don’t have to stray too far from your neighborhood. Between Weho & Beverly Hills style explodes in some WORLD class shopping that rivals NY, London or Paris. So here you have it… my fave West Hollywood area stores for the boys.

K.D. Lang Performing at Varvatos Fundraiser on Sunday

LOS ANGELES TIMES – For the last seven years, fashion designer John Varvatos has opened the doors of his West Hollywood boutique at the corner of Melrose and Robertson for a star-studded outdoor event benefiting Stuart House, a program of the Rape Treatment Center at Santa Monica-UCLA Medical Center that focuses specifically on helping child victims of sexual assault.

To date the event has raised more than $1.5 million for the organization. For several of those years, he’s also managed to persuade the city to let him close off a stretch of street (anyone familiar with West Hollywood traffic and parking issues knows that’s a feat in itself), providing ample space for live and silent auctions (100% of proceeds go to charity), luxury shopping (25% of all sales in the Varvatos store that day will be donated to the cause) and a range of kid-friendly activities that includes Converse-customizing, cookie-decorating… Continue reading at the Los Angeles Times

Vivienne Westwood Opens First U.S. Store on Melrose

(Los Angeles Times) – After a year of construction and a weeklong postponement of the original opening date — leaving die-hard fans champing at the bit — Vivienne Westwood, the storied British fashion label, has finally opened its first U.S. store, on Melrose Avenue in West Hollywood. Housed in a three-story marble-clad corner building that also serves as the brand’s U.S. headquarters, the store has an expansive wholesale showroom and a rooftop patio. The shop opened quietly Friday afternoon — sating those who had been peering into its windows for months. And few could say that it wasn’t worth the wait. Continue reading at the Los Angeles Times

Pacific Design Center Open to Public on Saturday

(ABC7) – The Pacific Design Center on Melrose and San Vicente is an iconic blue building well known for holding some of the finest furniture designs, and it’s usually open only to design professionals. But it’s open to the public Saturday. If you’ve never been to the Pacific Design Center in West Hollywood, it’s not too surprising. That’s because it’s usually open only to interior design professionals. Saturday from 10 a.m. to 4 p.m., the general public is welcome to shop like a pro.

The Avenues Rev Up with Jaguar and Elevate Fashion

The Avenues – Art, Fashion & Design District, a premier West Hollywood shopping destination, has announced a new partnership with Jaguar Dealers of Southern California. Jaguar is now the official district sponsor of the luxurious community of more than 250 prestigious galleries, fashion boutiques, interior design showrooms, and restaurants. In addition to new sponsorship, the district has been rebranded as The Avenues – Art, Fashion & Design District. It was formerly known as the Avenues of Art & Design. “I look forward to a fruitful partnership with Jaguar and a continued partnership with the city to advance The Avenues as the ultimate art, design, shopping, and food destination, and facilitate economic growth for all of our member businesses,” said Darren Gold, Chair of The Avenues.