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The City of West Hollywood in conjunction with Eleven, Revolver and Micky’s nightclubs will host the first ever Go-Go Dancer Appreciation Day by holding a Go-Go Festival and Street Party on Saturday, October 29, 2011 from 6 p.m. to 2 a.m. on Larrabee Street near Santa Monica Boulevard between Eleven and Micky’s. Several other West Hollywood area businesses will also participate in Go-Go Dancer Appreciation Day by holding special in-store events.

The Go-Go Festival and Street Party will offer guests a visual array of Go-Go dancers, choreographed performances of the Evolution of Go-Go; DJ Paulo Ramirez; and contests with prizes for Go-Go participants. The contests will be open to the public for any wannabe Go-Go dancers along with professional Go-Go dancers and will include categories such as Hottest Jock, Best Bootie, Twink, Best Package, Muscle Stud, and Amateur Go-Go Boy. To enter the contest, visit www.wehogogofest.com A Grand Prize of $1,000 will be offered and celebrity judges include Bruce Vilanch, Leslie Jordan and Mayor John J. Duran. In addition, Eleven will host a choreographed show called “Evolution of Go-Go.”

The City of West Hollywood has a long history of being on the cutting edge of new artistic and musical endeavors. The Whisky A Go-Go, the first live music venue and the only surviving one to be inducted into the Rock and Roll Hall of Fame, opened its doors in 1964 and soon after launched a trend that would ultimately become the norm in clubs all over the world by suspending cages with Go-Go dancers from the ceiling of the club.

“From the Whisky to Micky’s, from Voyeur to Club Eleven – Go-Go dancers perform all year long for the delight of both locals and tourists in West Hollywood,” said West Hollywood Mayor John J. Duran. “We have more Go-Go dancers per square mile than any other city in America and it’s time we celebrated their efforts and hard work!” continued Mayor Duran.

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In the mid-1960s and the 1970s, the Sunset Strip became a major center for the counterculture as Go-Go dancers did their thing at the Whisky and other clubs along the Strip. In 1968, the first Groovy Guy contest was started as a marketing tool for the then newly-formed Advocate magazine and as a way to unite the Los Angeles gay community. By 1970, the contest had become so famous that The Advocate featured a Groovy Guy float in the first gay pride parade down Hollywood Boulevard and that summer’s contest was held at Ciro’s Restaurant (now The Comedy Store). The Groovy Guy contest ran in one form or another through 1991.

“Go-Go Dancer Appreciation Day is about celebrating the part of our West Hollywood culture that arrived with the freedom generation and stuck around through the decades as an expression of who we are,” said Councilmember John D’Amico.

By the early 1970’s both the female and male Go-Go dancing phenomenon was part of West Hollywood culture and dancers have been appreciated on stages big and small at clubs across the City ever since.

“On behalf of the Whisky A Go-Go, the original home of Go-Go dancers, we wholeheartedly support the City of West Hollywood’s efforts to celebrate the history and contribution of Go-Go dancers throughout the years in the City,” said Mikeal Maglieri, owner of the legendary Whisky A Go-Go.

Go-Go Dancer Appreciation Day will consist of the City working in conjunction with local businesses to stage an amateur Go-Go dancer competition on Larrabee Street north of Santa Monica Boulevard. Clubs along the Sunset Strip will also participate and businesses Citywide will hold special events and offerings on Go-Go Dancer Appreciation Day.

“The City needs to do a better job in marketing West Hollywood as a gay destination. Go-Go Dancer Appreciation Day will do just that, as well as demonstrate how effective it is for local businesses to join together with neighboring businesses and promote an entire area to the benefit of all,” said Mayor Pro Tempore Jeffrey Prang. “It will also serve to bring members of the community together to celebrate West Hollywood’s rich and vibrant history,” continued Mayor Pro Tempore Prang.

For more information, please contact Michelle Rex, Deputy to Councilmember John D’Amico at (323) 848-6460 or mrex@weho.org For Twitter, please follow #wehogogo

Participating Go-Go Appreciation Day Businesses:

Micky’s
8857 Santa Monica Boulevard
Go-Gos on the outdoor patio; 6 p.m. to 2 a.m.

Eleven
8811 Santa Monica Boulevard
Go-Gos on the outdoor patio; 6 p.m. to 2 a.m.
Choreographed show “Evolution of Go-Go.”

Revolver
8851 Santa Monica Boulevard
Go-Gos on the outdoor patio; 6 p.m. to 2 a.m.

Trunks
8809 Santa Monica Boulevard
Go-Gos on the outdoor patio; 6 p.m. to 2 a.m.

Block Party
8853 Santa Monica Boulevard
Two Go-Go Dancers inside the store windows and giveaways; iPod in-house; 8 p.m. to 2 a.m.

Free underwear giveaway to customers willing to go-go dance in the windows for 15 minutes. Underwear sponsored by Good Devil, Clever, Tulio, Baskit, N2N Bodywear, Geovanny.

Here Lounge
696 N. Robertson Boulevard
The event is Hooker Casino Saturday at Here Lounge. It’s our new weekly event (obviously a little tongue in cheek) and a whole lot of fun with twelve GoGo Dancers! It is also a part of HalLAween Weekend which benefits the LA Gay & Lesbian Center. www.HalLAweenWeekend.com

The Yogurt Stop
8803 Santa Monica Boulevard
Go-Gos in the store and on outdoor patio; iPod in-house; 7 p.m. to midnight

Un-Pho-gettable
8543 Santa Monica Boulevard
Go-Gos inside the restaurant; iPod in-house; 7 p.m. to 10 p.m.

Unicorn Alley
8940 Santa Monica Boulevard
Go-Gos in the store; iPod in-house; 6pm to 9pm

AHF Go-Go Get Tested Truck
Normal spot in front of Millions of Milkshakes, 6pm to 2am

Frontiers – Online Contest http://www.frontiersla.com/GoGo/

Starbucks
8949 Santa Monica Boulevard
Go-Gos in the store and on outdoor patio; iPod in-house; 7pm to midnight

American Apparel
802 N. San Vicente Boulevard, 11 a.m. to 9 p.m.
Tables and racks on the sidewalk
In addition to a couple racks in front of the store featuring fun go-go gear, we’ll be offering 15% off the entire store, and we’ll be printing an exclusive tee.

Bite Restaurant
8807 Santa Monica Boulevard
Go-Gos on outdoor patio; iPod in-house; 7 p.m. to 10 p.m.

Fiesta Cantina
8865 Santa Monica Boulevard
Go-Gos on the outdoor patio; 7 p.m. to 2 a.m.

Gym Bar
8737 Santa Monica Boulevard
GoGos on site; iPod in-house; 7 p.m. to 2 a.m.

Abbey
692 N. Robertson Boulevard
7 p.m. to 2 a.m.

SnoBar
8717 Santa Monica Boulevard
Go-Gos in the store and iPod in-house; 6pm to 2am

Whisky A Go-Go
8901 Sunset Boulevard; 7 p.m. to 2 a.m.
Dirty Little Secrets Burlesque, Day Zero Artemas, Chico & The Sapphires, and Billy Connally Project

Since 1964, the Whisky a Go-Go has supported go-go girls on the sunset strip. Every weekend the whisky brings out go-go girls as part of their shows and for this event will bring out all of their female performers. For this night in celebration of Go-Go Appreciation Day, the Whisky A Go-Go is offering half price tickets at the door for anyone who mentions that they are celebrating Go-Go Appreciation Day.

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