Based on numbers from a recent fundraising campaign at VONS company stores, West Hollywood residents and shoppers at the VONS-owned Pavilions store here in Weho had the distinction of being the most charitable group in Southern California.
All VONS, Safeway and Pavilions stores participated in the Make a Muscle Make a Difference pin-pad campaign over the summer, asking all customers to make a donation of $1 or $5 to benefit the Muscular Dystrophy Association (MDA).
Customers at the West Hollywood Pavilion’s store contributed the most money, raising an astounding $20,791.04. This will send 28 children living with a neuromuscular disease to a week long MDA Summer Camp.
Funds raised through MDA’s summer mobiles program directly helps local families affected by muscular dystrophy and related diseases by funding MDA clinics at UCLA, USC and UC Irvine and sending hundreds of Los Angeles children with muscle-wasting diseases MDA Summer Camps.
In 2009, the summer mobiles program in Southern California raised more than $1.7 million and in 2010 the grand total raised was $1.9 million.
MDA is the nonprofit health agency dedicated to curing muscular dystrophy, ALS and related diseases by funding worldwide research. The Association also provides comprehensive health care and support services, advocacy and education. MDA’s programs are funding almost entirely by individual private contributors.