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Still not exactly sure what is going on here, but reader Dannah Pittard asked what the camping people were doing at Hayworth and Melrose.
We asked our followers on Twitter, and Andy Scott revealed that it was for a Johnny Cupcakes store event. Kevin Takumi, from FOX LA said that it was for the two year anniversary of the store.
Campers at Johnny Cupcakes on Melrose (photo: Andy J. Scott)
The JohnnyCupcakes Twitter account had some explanation…. “Johnny Cupcakes Los Angeles 2-Year Anniversary THIS Sunday @ 5pm. Free food, games & more. Come days early to camp w/ all the rad customers!”
Brandy, another reader, said “we drove by at 9am this morning and saw quite a few people already there w/ lawn chairs & blankets. Must be good, whatever it is.”
Carly said, “apparently one person has been camping out since the 25th of July.”
Johnny Cupcakes Fans Camping Out for Store Event (photo: 30 Days of Cupcakes Blog)
sKREET_muZIC told us “They are getting limited edition T-shirts and stuff to flip on eBay.”
And poor Eric Shannon tells us, “I live behind Johnny Cupcakes. Campers now blowing vuvuzelas. Going to be a long night.”
Included here is a photo from Andy Scott, along with a couple from the 30 Days of Cupcakes blog. If you know more about WHY they are camping… what they get out of it… please post in the comments section!
NOTE ABOUT COMMENTS AND TO PEOPLE COMMENTING: It is very clear that Johnny Cupcakes has very loyal fans and customers, and it looks like y’all are getting yourselves worked up — almost amongst yourselves, with comments getting more and more angry. As an original poster says later on in a comment, “Jesus, people… it was a joke. I saw the shirts. I get it. Go eat a cupcake.”
"Most of the afternoon was dedicated to Johnny's Ustream. We all had a blast crowding around the laptop and laughing at everyone's comments." - caption on the photo at 30 Days of Cupcakes blog
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Correct me if I’m wrong… but they don’t actually SERVE cupcakes at Johnny’s Cupcakes, right?
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I wondered the same thing, Chad… but it seems it is a super hip t-shirt shop… at least I think that’s the deal.
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So it’s like Ed Hardy for retarded people.
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To: Chad Darnell, Ed Hardy is already for retarded people.
These campers are collectors and resellers of limited edition t-shirts and what not.
I would never camp out but I did sell a limited edition pair of Vans I bought on Fairfax to someone in Japan for $500. Cost me a hundred but I had to wait in line for 2 hours.
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Ed Hardy IS for retarded people. So it’s like Ed Hardy for SEVERELY retarded people.
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Actually it is my son’s clothing brand and the kids line up for days in LA and Boston for limited edition t-shirts, to camp out with all the friends they have met in previous Johnny Cupcakes’ lines, and to share in the cupcake cult that this brand has created. Some of our Boston fans flew to LA just to camp out with everyone.
They are not retarded – just happy, fun, and friendly.
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Johnny cupcakes are awesome! I wish there was a store in the UK! And to compare it to ED Hardy is shameful! Johnnys stuff is way more cool!
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I’m with Lorraine.
I love Johnny Cupcakes and if I lived in LA (or Boston) instead of south Georgia, I would so be there.
They are Raving Fans of Johnny Cupcakes. It’s a healthier camping out than lots of people do for fastfood restaurant openings.
♥
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I flew in from Ohio on Wednesday night to get in line and I’ve had a blast so far. It’s no different from any other convention or hobby event. We love this brand in and out. A lot of us are friends from all over the country and these events bring us together. This isn’t the first time you’ll see us out here and sure won’t be the last. I’m already planning my trip back in October.
Johnny’s story is a true inspiration and his brand actually has merit. The truly dedicated people that you see here for several nights aren’t here to make money.
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Actually, I would fly all the way from The Netherlands for such a camp-out and be at a Johnny Cupcakes Store Event
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yeah , these are fans of his brand,Johnny always comes up with fresh and unique designs not only that but unlike Ralph Lauren and Tommy Hilfiger , he TALKS AND INTERACTS with his customers,he shares his story of how to think outside the box and pursue your dreams his tees are always super limited,quality over quantity.From someone who started out from nothing to making it in america , he’s living the dream.
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Johnny Cupcakes Rocks!!! I am a 41yr old mom who loves JC tees. They are always a conversation starter wherever I wear them. I usually only wear them once or twice and then pack them away as collectibles. I have to hide them from my kids because they always try to steal them!!
Johnny, please bring back the legalize cupcakes tee — it sold out after I ordered
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If Johnny Cupcakes had a store in Australia I would be camping out for sure! His stuff is so original and comes from an honest place, read the history!
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Good on you Lorraine. For those who don’t know who/what Johnny Cupcakes is… I’m pretty sure google would be a better alternative than inconsiderate taunts.
Johnny and his family are some of the most dedicated, sweet, innovative, hilarious folk you’ll ever come across. There are Johnny Cupcakes fans all over the world. I’m writing from Australia. And for the record even this island stopped using ‘retard’ as an insult 15 years ago.
Sounds like JC isn’t for you. Hope the designers you’re into go out of their way to throw parties and give you free stuff.
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IT’S NOTHING LIKE ED HARDY!!!!!
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Johnny started out as a t-shirt brand, but his company has evolved to a family, when i see a person with a cupcakes shirt i immediately Can relate to that person from there, allowing fans to have friends worldwide through his brand,
Furthermore he is an inspiration to other entrepreneurs, giving lectures and is always up for giving advice,
respect to ed hardy for doing his thing with passion, but the above statement and comparing ed to Johnny is just wrong.
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rI agree with Lou, I doubt Ed Hardy would ever throw amazing events like this for his fans! I doubt he drives around the country to meet his fans either! (dream come true for us non-Bostonian/Californians!) Johnny Cupcakes is a true example of the American dream and proof that you work hard and it WILL pay off at the end! Can we also note that JC’s success has been reached with ABSOLUTELY NO ADVERTISEMENT! You don’t know about him cause his stuff isn’t plastered on the side of your webpages and flashing on your tv screens and placed on shiney shelves in your pristine shopping malls, he owes his success to his fans and their word of mouth! I haven’t seen people line up at Macy’s waiting for Ed Hardy’s collection, have you?! We love you Johnny, keep doing what your doing!
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I truly love how arrogant people are. Seriously, if you don’t know anything about the brand, why don’t you do your research? And for all of you calling his fans “retards,” that’s all on you. Johnny Cupcakes is a great brand, full of creative and different designs. It’s better than Abercrombie, Tommy Hilfiger where you pay the same amount of money for things that look exactly the same. Not only are the clothes great, but he’s so nice to his customers, always taking care of them and providing the best customer service out there. As for the people camping out? It’s a great experience to make friends! I would be out there if I could.
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Johnny’s designs once were cool. They get lamer every year and the shit is all made in China. Yea he’s living the dream! Who wouldn’t be selling hats for $60 and t-shirts for $35 +. Of course he’s going to kiss his fans asses because in the back of his head he’s thinking holy shit there’s a lot of suckers out there. Anybody whose been to Magic knows there’s hundreds of companies with better designs then JC. Have fun camping!!!!
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Alison, come by the shop. All of my t-shirts are made in the USA! Also, visit every other shop on Melrose. I guarantee my t-shirts and hats are some of the least expensive and have far better quality.
If I wanted to make money, I would of sold out a long time ago to Urban Outfitters, Macy’s, Nordstroms, and hundreds of other shops & investors who’ve approached me. My brand has grown slowly but surely. I’m not kissing anyones asses. I talk to my customers every single day. I know I could still make a living if I stayed home and didn’t talk to anyone — however, I wasn’t raised that way. In fact, I’m still awake. Been hanging out playing board games with my customers until the sun came up. Come play with us! Ignorant or not, we’ll accept you. I’ll even treat you to french toast!
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Johnny Cupcakes fans are one big happy family, this brand is about a lot more than just the shirts!
Visit his site and watch the videos from the recent tour: http://www.johnnycupcakes.com/tour/
We are a group of intelligent people with great taste, and a lot of respect for one another.
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As a well-educated and intelligent adult, I challenge Chad and Greg to a duel in defense of Johny Cupcakes and his fans. Johnny is a visionary.
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…and I’m living the dream because I’ve been a hard working, respectful, positive person since day one when I was scraping for couch cushion change — and I haven’t changed one bit.
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Hey Alison, if JC is doing this for the money, than why didn’t he just go through with his orders in the trade shows he participated in back in 2005? What trade shows you ask?
http://shop.johnnycupcakes.com/story/
read up my dear! Plus people pay 60 bucks for ANY New Era fitted, I’d rather a cupcake on mine any day!
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“If I wanted to make money, I would of sold out a long time ago to Urban Outfitters, Macy’s, Nordstroms, and hundreds of other shops & investors who’ve approached me”
Johnny is the Mark Zuckerberg of Clothing…
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Judging by some of negative, ignorant, uneducated comments on here, it seems like some of these people aren’t very happy with their lives. No need to take it out on my brand and my customers. Didn’t your parents teach you any better?
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Don’t cry John. It will only make you stronger
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Johnny is a great guy…me and my fam watched his lecture at Sacramento State and it was a truly inspirational lecture. He gave you a journey into his humble beginnings and to what it is now a successful business. However, it’s not any regular business where he’s trying to make money off of his customers. He actually cares about his employees,especially his fans. He has random meet and greets,goes on tour and sold shirts out of suitcases like he used to when he was on tour in the hardcore group On Broken Wings. His speech was truly inspiring to me that’s why I moved to LA shortly after to pursue my dream job at MTV. I met Johnny through his super cool employees Lennard and Kellen at their dodgeball game and he was super cool in person. He has top quality clothing that’s made in the USA and the last time I was at the store I spent $450…lol..
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Johnny Cupcakes fans are one big happy family, this brand is about a lot more than just the shirts!
)
Visit his site and watch the videos from the recent tour.
We are a group of intelligent people with great taste, and a lot of respect for one another.
Johnny spends a lot of time giving his customers very personal attention. He motivates so many people every day! I would be out there right now camping out with my fellow cupcakers if I could
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Jesus, people… it was a joke. I saw the shirts. I get it.
Go eat a cupcake.
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Wait….you buy shirts with cupcakes on them and some of you aren’t gay? Cupcakers? Spending hundred of dollars on cupcake shirts? You will never reach Hardy status. That man is a legend!
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Except Don Ed Hardy is actually a traditional tattoo artist and the clothing brand you’re referring to just uses his name and popular tattoo designs for their shirts. It’s actually Christian Audigier.
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I’m not trying to be comment police but some of them are actually referring to Ed Hardy shirts? Really? These two brands aren’t even on the same page or in the same book. It’s like comparing a cupcake to dog poo which shows you which one I prefer. And the retard comment is just uncalled for.
That’s the problem with articles that allow anyone to add their 2 cents (much like I’m doing now). Even the author of this post isn’t fully aware of the brand or what is going on. You are on the internet to post a comment so why don’t you use the internet to do a few seconds of research before passing judgment and provoking responses in order for someone to defend the brand? Supporters shouldn’t have to defend the brand they like and that’s why I’ll stop before I write a full page.
Don’t be a hater of something you know nothing about. And that goes for anything in life. Go to the store or to the website and then you’ll see that the brand defends itself and is easily a reason for people to camp out for something they feel passionate about.
END RANT.
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The difference in the Johnny Cupcakes brand is they do not “hide” in some castle or throw elitist parties. They like to be involved with their customers first hand. Johnny really inspires us to keep pushing, telling us stories, giving advice and treating us like family. We are dreamers, artists, designers and entrepreneurs.
Johnny Cupcakes is just like us.
MAKE CUPCAKES NOT WAR
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I still can’t believe you people are using “retarded” and “gay” as an insult. Try coming up with better, less shameful insults while you’re busy pulling your heads out of your asses. You also could’ve picked a better clothing line to compare JC to. Being so attached to Ed Hardy should be a crime against humanity, that brand is disgusting.
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Nicely put, Steve.
I don’t even see where ANYONE could draw the conclusion that Ed Hardy and JC are anywhere near similar. Ed Hardy was more of a fad than a business. All it does is recycle someone else’s designs. JC, however, puts his all into his business and his consumer base which makes me willing to buy something from him. I hope his business steadily grows in the future.
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these comments bashing johnny are so funny. saying he will never reach ed hardy status…who cares? johnny sure doesnt. and i hope he doesnt ever make a shirt that looks like someone ate a bunch of glitter and then crapped it on a shirt. i thank ed hardy for making it easy to spot a Tool. dead giveaway…
the money Johnny makes goes back into the brand, into the next batch of shirts, the next event, the next pimped out cupcake mix boxes that special edition numbered shirts come in…he said it himself, he could be long past sold out by now, selling out to UO and others (who then tried to steal his designs…).
johnny is a big kid at heart who loves his fans…who he refers to as his family. you wont say any of those “big time” designers hanging out on the street in front of a shop playing board games till sun-up, or hanging out on a Ustream video chat for hours playing a movie quote game, talking about doodoo, doing magic tricks, giving shirts away, or asking if we’ve “got a brutha?”
i waited in a line for hours to get a shirt, hang out with others and to get a chance to meet johnny, and talk for just a few minutes. he has inspired so many of us. keep on keepin on johnny.
i lol’d at “ignorant or not, we’ll accept you”
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I slept in the alley behind Johnny Cupcakes for the grand opening and it was a blast! He really loves his customers, and appreciates them. His family as well – I had conversations with both his mom & dad, his mother was passing out bottles of water to people waiting in line and after going into the store she told us to go behind the store into the air conditioned tent to grab some food!
And really, Ed Hardy? Bedazzled tattoo shirts… Think of a better brand to compare Johnny to, he puts a whole lot more effort and thought into his brand. Take a look at his store on Melrose, it looks like a vintage bakery that belongs in Disney – fun, and makes you feel like a kid again. His shirts never disappoint, and neither does Johnny. So do some research before you bash someone who’s made a killer living having fun, employing their family, and respects his customers.
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That’s the point, NOT to be Ed Hardy status lol..As Johnny alluded to earlier, he could have sold out and made out like a bandit but evaded that for the integrity of his brand..Money talks, and he just skipped on millions while Christian oversaturated his brand to the point of it now being a fad that people are ashamed of ever joining..
The cupcake design is to poke fun of pop-culture, particularly through out a time when everything was skulls and demonizied, If you had seen the logo it wouldnt (or shouldn’t) have escaped you..
I don’t know why people get so upset that Johnny Cupcakes doesn’t sell cupcakes, I didn’t get upset when I seen Sid Vicious on the street and he wasn’t, well, vicious. Its just a clever play of words, that happens a quite often, so I don’t really get the outrage there either..
FYI-This is coming from a guy who was a former customer (stopped for entirely different reasons), so this shouldn’t be written off as a disciple talking.
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They will serve cupcakes 2day with a purchase, johnny cupcakes is way more than a brand, it isnt ed hardy, johnny cupcakes isnt a sell out like every other designer out there, he is strictly committed to providing the best products and service to his customers, he cares about every one of them which is why he always does special events just for fans, such as a free movie night for fans wearing his brand. Dont open your mouth until you know what johnny cupcakes is and what he represents.
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I think this is a stupid article, why don’t you actually just go to the store and ask you ignorant asshat instead of just guessing “Whuts goin on out thar?!” it’s a store not a planet out in space where you could only assume what’s going on out there.
And Ed Hardy IS for retarded people, douche bags if you will, Tap Out shirts is climbing the ranks faster than a squirrel escaping a forest fire.
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Wow. I love how some of these people have no idea what they are talking about. First of all, Johnny cupcakes is nowhere near like Ed Hardy, nor is he trying to be like Ed hardy. Ed hardy is lame shirts for tools. Johnny started his t-shirt co. on his own and worked his ass off to get to where he is today. He never sold out or compromised his company to gain profit, plus he actually talks to his fans/customers…something you never see in the clothing industry. Next time you wanna post something negative..do a little research about what your posting so you don’t look like an idiot.
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ppl tend to camp out for anything ltd edition! Ever see the beverly center when a limited shoe is coming out?
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@Chad Darnell you are wrong, Ed Hardy is for retarded people. Johnny Cupcakes is for true clothing aficionados
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From this post I learned that Johnny Cupcakes is not only a t shirt company, but also a crazy cult/self help program.
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-Okay Johnny i got your back-…listen people johnny cupcakes is a brand better yet a movement…as all streetwear brands should be. If you go to his site and read his about page you’ll see that he’s an strong willed individual that had no college degree that against all odds still found a way to make it…BEFORE THE INTERNET…exploded.Sure fans resell their shirt…but that means people are willing to pay extra top dollar on it because of what he stands for….
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Get your facts straight…. before posting about a brand that you obviously don’t know anything about. Do some research…. talk to the people that loves the brand, the image, the story, and the legacy. It’s a true brand not like those fakes that mainstreamers jumping on the band wagon wear, i.e. affliction, tapout, ed hardy, toki doki, paul frank, and brands that has been a sellout to its own demise. Long live Johnny Cupcakes!
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I Heart the JC! And all the wonderful peeps that work there (no one else I’d rather dodgeball with)!
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Here’s the thing, please get your facts straight before posting it to the world.
1. Andy Scott is not a part of the 30 days of Johnny Cupcakes. The guy who writes that blog is Jerren Parker. He’s the one who took that picture and posted it to his twitter.
2. To everyone that is saying that Johnny Cupcakes is like Ed Hardy for retarded people, at least go to his website and read his story before you go running your mouth about things you know nothing about.
Johnny Cupcakes is one of the most honest companies/brands in this day and age. He is more focused on how happy his customers and his fans are than making lots of money. It makes me legitimately angry to hear people talk crap and hate on his brand when they honestly don’t know what they’re talking about. Johnny is a role model and you kids need to show him some respect.
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Ed hardy is over it’s thrashed, there’s junkies on the street that wear it- jc shirts Rock and not a million all pumped out at once. already world known and there one of a kind. Just because Johnny is doing so well doesn’t mean you have to get jelous now haha
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EVERYONE…. please join me in taking a big, deep breath. Wheeww… now didn’t that feel good? It looks like the people commenting to defend Johnny Cupcakes may be getting each other worked up here. Read the first comments again… yes, they take a jab but they don’t seem to me like they are very serious about it. As one of the posters says in a later comment… “Jesus, people… it was a joke. I saw the shirts. I get it. Go eat a cupcake.” If you don’t see the original comments, look for the “older comments” link to see them.
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i wish i was there. johnny cupcakes is an amazing brand as well as a person and community. i camped out for about six hours in philly for an event. why are people saying negative things about this? i don’t get it.
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