Wondering how you can beat the scorching heat that hit us today, and continuing in the coming days?
If you just can’t stand it, drop what you are doing and go directly to The Standard on the Sunset Strip.
There, you can pop a swimsuit out of a vending machine and hop in the pool while enjoying food and drink refreshment from the restaurant and bar. (The pool is open to outside guests who are dining there.)
What’s all this about? Well, Quiksilver and The Standard hotels have partnered up to sell boardshorts and other products through poolside vending machines. Four new custom designed Standard Boardshorts by Quiksilver will be sold alongside new Standard Sunglasses By Quiksilver, a reversible Standard Bikini By Quiksilver and Shiseido sunscreen.
They’ve even come up with a video, filmed in Costa Rica, to showcase the products in partnership with Quicksilver.
The new limited edition retro Standard Boardshorts By Quiksilver are again inspired by each Standard hotel location in Hollywood, Downtown LA, Miami and New York and their respective color identities. The boardshorts now come in two lengths, 16” and 18” and are made with Quiksilver’s Diamond Dobby technology – the ultimate material for in-water performance – no rash, perfect stretch, ultra light-weight and quick to dry.
This year the ladies get to enjoy a gorgeous custom bathing suit as well. The Standard Bikini By Quiksilver features a solid white bandeau top that reverses to yellow, with a low-rise bikini bottom. The convertible design allows for the top to be worn as three unique styles; tied around the neck, knotted and then tied around the neck or as a strapless bandeau.
The new Standard Sunglasses By Quiksilver are hand-made, two-toned black acetate frames with distortion-free, shatter-resistant lenses and 100% UV sun protection. These sleek unisex shades are complemented with the Quiksilver signature black and red checkered print on the inside of the frame.
From Shiseido, suncare products will be offered for poolside protection.
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