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The Sunset Strip and Gibson Guitar announced the launch of GuitarTown, a public arts project that will feature more than 25 ten-foot tall fiberglass Gibson Les Paul model guitars strategically placed in locations on Sunset Boulevard in Weho.
The display will begin in August, just in time for the third annual Sunset Strip Music Festival.
The oversized Gibson guitar sculptures will be created by local and nationally acclaimed visual artists and placed along the 1.6-mile Sunset Strip in front of the boulevard’s landmarks and businesses, including the Whisky A Go-Go, The Roxy Theatre and Sunset Marquis.
Each guitar sculpture will celebrate a musician, personality or artist unique to The Sunset Strip’s history and Gibson Guitar.
The project will unite The Sunset Strip’s art, music and business communities and will later raise funds for numerous charitable organizations. GuitarTown Sunset Strip is set to open to the public in mid-August.
The GuitarTown Sunset Strip project will also showcase the recently “renovated” Sunset Strip, which is undergoing a beautification project that includes a more pedestrian-friendly experience on the boulevard.
“Like Gibson Guitar, The Sunset Strip is legendary. It’s also responsible for launching the careers of some of the world’s greatest musicians,” said Henry Juszkiewicz, Chairman and CEO of Gibson Guitar.
The guitars will complete a “tour” of The Strip and then be sold at a Gala Auction, with all proceeds benefiting nonprofit organizations and charities.
“We are amped for GuitarTown because it’s also a terrific way to show off the immense improvements we’ve made to The Sunset Strip,” said West Hollywood Councilmember Lindsey Horvath.
A call for artists was distributed and an announcement of selected artists will be made in July.
For GuitarTown artist application information, visit http://thesunsetstrip.com/artistcall
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